I. brief introduction of company:
Luo Fu group is a British old car company, Luo Fu (Rover) is a nation of northern Europe, the production of bicycle when using Luo Fu for taking designer. In 1904 the production of automobile, still "Rover" for the license plate, the rover nation is a brave pirate nation, so the Rover car uses a trademark.
Two. Brand logo:
The Rover (Rover) is a nation in northern Europe, the rover nation is a brave pirate nation, so the Rover car trademark using a pirate ship, a symbol of the company, open gongfan invincible ride the wind and waves of the dauntless spirit. Rand - rover is the world famous off-road vehicle logo is English: LAND-ROVER.
Three.LAND-ROVER brand values:
Purity: purity refers to the rational combination of realistic and historical factors. While understanding the past and tradition of LandRover, it tries to seek new things and walk in front of time. It tells us to be willing to sacrifice, to be full of enthusiasm and passion, to go our own way, never turn back.
Courage: self confidence is the ability to raise expectations of life and overcome fear. Everyone should work hard, good at thinking, honest and trustworthy; exploration should pay attention to propriety, do things to have a clear purpose; in adversity to develop team spirit; look for the target, go ahead, although the full color does not change, there is a kind of dauntless heroism.
Adventure: Adventure tells people to open their hearts and embrace the world. It is a state of mind, an attitude towards life, and it gives everyone love. It tells people to dare to be unconventional and persistent. The purpose of exploration in the vast wilderness is very clear, in order to try to find the best way to protect the environment. Man and beast also like adventure, but wild animals are exploring for hunting food.
The extraordinary nature: to become a pioneer; compassionate and courageous perseverance; both ordinary human feelings and extraordinary personality charm; being a specialist, but at the same time, amiable and easy of approach; Zoran standing but not pretentious. It is closely related to leadership and charisma, shining light of inspiration, in any case can successfully. It never indulge in self-admiration, arrogant, or malicious attack others.
Land Rover (LandRover) is known for its four wheel drive vehicles: since its inception, it has been committed to providing continuously improved 4WD driving experience for its drivers. In the car in the field, Land Rover has not only advanced core technology, but also full of Raider Buggies enthusiasm: he is widely recognized as the authority buggies innovator. Although Land Rover is constantly improving its products, it has always been adhering to its fine tradition, which is the perfect combination of corporate value and lean design.